Prior to starting Kids Care Co from my home town of Perth, Western Australia I lived and worked internationally and in Sydney as a lawyer. Since becoming a mum ten years ago I have become more cognisant of the growing pressures surrounding children’s lives and more specifically how they perceive themselves. We all wish for our kids that they feel comfortable and able to embrace their differences; however the reality is that this can be challenging.

While I was pondering how to introduce self-care and self-love beauty practices to my own children my tween son asked me if he could start wearing deodorant as he was becoming conscious of his body changing.  At around the same time my tween daughter became curious about my cleansers and moisturisers.

Not all skincare and self-care products are appropriate for young skin and I saw first-hand how products designed for adults can be inappropriate for young people’s sensitive skin.

Unable to find skincare suitable for tweens that was of a high quality or a natural deodorant that didn’t cause a reaction, and with the desire to create feelings of self love, the idea for Kids Care Co was born.

While the Kids Care Co experience is one of simplicity and fun, the products themselves have been well researched and formulated in Australia with the highest quality ingredients. Our difference is using Australian botanicals which provide the best natural nourishment for young skin.

At Kids Care Co we are conscious of our social and environmental responsibilities and we do what we can to limit the use of plastics and packaging. We are also supporters of Kids Helpline and Dolly's Dream because I am passionate and interested about the mental health of our young people.

If you have any questions or just wish to say hi, I love receiving mail so please get in touch with me!